Developers

Demand, activation funnel, usage, retention, monetization, and geographic distribution.

Total developers+9.4%
5,185
Active (7d)+14.7%
1,771
Made ≥1 request in last 7 days
Activation rate+3.1%
77%
Signed up → first API request
Requests 30d+18.4%
19.9M
Tokens 30d+22.1%
53B
Revenue / paid dev+4.4%
$5.21
Avg monthly spend per paying developer
Error rate-0.5%
3.18%
p50 latency-2.1%
483ms
p95 latency-1.6%
1.27s
D7 retention+2.4%
55%
Returned after first request
D30 retention+3.1%
13%
Paid developers+11.2%
3,999
At least one paid top-up
  • Optimise the invite-to-first-request conversionProduct

    Invite → first request is at 77%. A 'Run your first prompt' interactive step in onboarding has historically lifted this by ~12 pp — easy win with no backend changes.

    Open
  • Convert the 30 highest-volume free-tier developersBD

    Top 30 free users have consumed >5M tokens each. Tailored outreach with a team plan could convert half and add ~$4k/mo.

    Open
  • Investigate p95 latency for EU developers on Llama 3.1 70BAI / Infra

    p95 exceeded the 1.6s target at peak UTC hours. EU Tier-A node capacity needs reinforcement — coordinate with Infra.

    Open

API requests over time (30d)

Activation funnel

Invite opened6,896
Signup5,185→ 75%
API key created4,252→ 82%
First request3,999→ 94%
D1 second request2,879→ 72%

Paid conversion funnel

Signup5,185
First request3,999→ 77%
Top-up4,679→ 117%
Paid request3,999→ 85%
Repeat top-up1,440→ 36%

Tokens consumed over time (30d)

Active developers by region

7 regions
  • EU
    1,093 active/ 1,688 total
    Activation 65%$6.8K rev
  • Asia
    894 active/ 1,399 total
    Activation 64%$7K rev
  • US
    480 active/ 735 total
    Activation 65%$1.8K rev
  • MENA
    384 active/ 588 total
    Activation 65%$2.7K rev
  • LATAM
    296 active/ 445 total
    Activation 67%$1.9K rev
  • Oceania
    119 active/ 166 total
    Activation 72%$457.5 rev
  • Africa
    102 active/ 164 total
    Activation 62%$287.4 rev

Top countries by active developers

CountryActive devsActivationRevenue 30dShare
United States
US
35264%$1.3K
India
Asia
22961%$2.7K
Germany
EU
17166%$1K
United Kingdom
EU
16965%$2.1K
Canada
US
12870%$481.8
France
EU
11559%$740.1
Netherlands
EU
10767%$216.3
Brazil
LATAM
10366%$406.1
Australia
Oceania
9774%$360.7
Japan
Asia
9063%$602.6
Poland
EU
8964%$311.6
Singapore
Asia
8770%$958.2
Developers
800 developers · sortable, searchable, exportable
DeveloperCountryStatusRequests 30dTokensError %p50Revenue 30dBalanceLast active
Dmitry Hernández
dmitry.hern.ndez99@company.io
GBactive198.2K834.6M1.77%584ms$1,052.81$3,660.89—
Liam Ivanov
liam.ivanov54@hey.com
INactive250.5K757.2M3.78%593ms$893.38$1,604.61—
Mehdi Lindgren
mehdi.lindgren79@hey.com
INblocked174.5K491.1M2.08%636ms$687.07$1,470.79—
Dmitry Mendes
dmitry.mendes69@icloud.com
SAactive178.5K536.8M5.99%688ms$549.57$1,727.64—
Mohamed Park
mohamed.park54@labs.xyz
CLactive127.2K400.6M3.23%698ms$532.3$768.36—
Ayaan González
ayaan.gonz.lez4@icloud.com
GBactive86.4K366.8M2.19%312ms$475.61$485.42—
Sara Nguyen
sara.nguyen78@company.io
TRactive81.3K362.4M2.64%504ms$466.89$1,279.05—
Rohan Olsen
rohan.olsen29@gmail.com
SGactive123K514.5M3.31%648ms$421.54$115.99—
Javier Petrov
javier.petrov36@outlook.com
CHactive71.5K292.2M5.82%277ms$381.88$120.29—
Katarzyna Ali Khan
katarzyna.ali.khan10@hey.com
EGactive185.5K839.7M3.4%319ms$322.77$183.98—
Dmitry González
dmitry.gonz.lez54@icloud.com
TWpaused119.4K261.8M2.05%390ms$246.22$748.11—
Pablo Ali
pablo.ali35@studio.dev
INactive173K657.1M3.27%326ms$241.3$667.34—
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